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Letterpress Strategy Guide - Tips, Advice and Strategy to Win Honestly!

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By graphic designers Wes McDowell, Mikelle Morrison & Nick Longo

Internship experiences can give you a greater understanding of how a large agency functions according to Nelson. There is a commercial that will air for the Sochi Olympics this winter and I helped write the script! Nelson learned many important skills from this internship, but she claims that by far the most important skill she learned was working with others.

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She partnered with a talented Art Director intern and worked on every project almost entirely through collaboration. Through this method, Nelson was always prepared for client meetings. Once she got to the agency, she made herself oatmeal and coffee, checked her e-mail for any meetings she could have, and talked with her intern partners about their plan for the day. In the mornings, she and her Art Director partner gave each other feedback on their concepts and worked on them until lunch. Sometimes the interns had informational meetings that allowed them to learn about the different departments and roles within the office.

For lunch, she typically ate outside with the interns and then headed to a client meeting. One of her favorite memories from her internship experience was working with other interns to present an Intern Project to the agency. We received a huge round of applause as well a couple chuckles.

A few of the executives even praised my rap writing skills when we finished. Nelson has learned how to be a good team player from her advertising classes, and this helped her be the best partner she could in the internship. During her internship, Nelson primarily worked with the Chevron creatives who became like a family for her. Nelson and her Art Director partner developed concepts for Snapchat games, videos, gifs, and more.

This internship gave Nelson amazing opportunities to create work, and was therefore allowed to experience the duties of a copywriter. In the future, she sees herself working for an advertising agency in a big city as a copywriter. Advertising students are strongly encouraged to complete an internship prior to graduation. The hands-on experience allows students to learn about the advertising industry outside the classroom. The Ad Team will be working together to create a full campaign applying the scrum methodology. Harrison Fiveash is a pre-major in Advertising interested on the Strategic Brand Management track with minors in Communications and Arts Entrepreneurship.

The film explores themes of home, homelessness, compassion and humanity as Professor Baronet and his team travel the country collecting over homeless signs and interviewing over people on the streets. Many TAI students, as well as faculty and local industry professionals, attended the event.

I really feel that it gave everyone an idea of something small we can all do to help the homeless community around us, even as small as acknowledging that they are humans too.

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Professor Baronet is doing important work to shine a light on homelessness. This work has provided learning opportunities for students to reflect on the intersection of art, advertising, film-making, and creative expression in a persuasive context. I think everyone needs to see this film, because it showed me that we can all do more to emotionally support the homeless individuals in our communities and cities.

Laura Walsh is the Executive Creative Director. He is an Advertising major on the Creative track with a minor in Graphic Design. She is an Art and Advertising Creative double major with a minor in Photography. She is a Marketing major with a minor in Advertising. She is an Advertising major on the Digital Media track. Rachel Kainer is the Copy Chief. Eric Sedeno is the Graphic Designer. Kendall Krieger is the Video Producer. She is an Advertising Digital and Film double major. Nicholas McCall is the Planning Director. Cheyenne Tilford is the Strategy Manager.

Joanna Fennessey is an Integrated Strategist. Cooper Wildeson is an Integrated Strategist. He is a Marketing and Advertising Digital double major. Paige Brown is an Interactive Strategist. She is an Advertising major on the Digital Media track with a French minor.


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Rebecca Romero is an Interactive Strategist. Sara Jane Stephens is an Experiential Strategist. Amy Cooley is an Experiential Strategist. She is an Advertising major on the Digital Media Strategy track. Chad Brennecke is the Business Analyst. He is a Marketing major with an Advertising minor.


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  • Yuan Yuan Wu is a Media Planner. She is an Advertising major on the Strategic Brand Management track. Lex Pedraza is the Group Account Director.

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    Jessica Giraudon is the Project Manager. Donald Conkey is the Assistant Project Manager. He is a Political Science major with an Advertising minor. Mariela Tanchez is the Production Manager. She is a Communications major with an Advertising minor. Margot Wynant is a Business Development Manager. Alex Gurasich is a Business Development Manager. Would you like to tell us about a lower price? The Letterpress Strategy Guide is the ultimate guide to beating your opponents at this popular new game.

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