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American Charitable Bequest Demographics

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Carol Johns (RNID) and Richard Popper (RNLI) on legacies #2

This textbook is written specifically for fundraisers or financial advisors seeking to expand their knowledge about charitable gift planning. Distilled from his years of teaching Charitable Gift Planning at the undergraduate and graduate levels, James makes this topic accessible and enjoyable for the busy professional. This book provides an extensive review of the changing nature of American charitable estate planning from and includes over 50 charts and graphs.

James presents information in a simple, visual fashion with each page containing a graph or chart, comments on the importance of the information, and details about the methodology behind the data.

American Charitable Bequest Demographics | Planned Giving Design Center

Much of the information presented comes from a long-running, nationally-representative, longitudinal survey including information about the final estate distributions from over 10, survey respondents who have died during the study. However, thanks to James, you can get it for FREE when you subscribe to this blog site in the right-hand column.

I recognize that your privacy is important, so I assure you that your email address will never be sold. This appears part of a downward trend. Volunteers provide an essential labor pool. The median volunteer spent 50 hours on volunteer activities during the study period. These significant volunteer hours mean that volunteers are a valuable part of the nonprofit labor force. Declining volunteerism rates mean charities will either have to limit services, discontinue certain activities, or pay for employees to perform the tasks formerly handled by volunteers.

Volunteers serve as ambassadors. Individuals who volunteer usually act as ambassadors for the organization. They obviously have a high-degree of interest in the organization, which is why they volunteer with it. Through volunteer experiences, provided they are good ones, the volunteers will become more engaged with the organization and more passionate about its work. They will speak of the organization with family and friends.

American Charitable Bequest Demographics

When they do, it will be in a positive, passionate tone. This word-of-mouth promotion will help your organization to attract additional volunteer and donor support. Volunteers are more likely to donate. The more engaged an individual is with his community, the more likely he is to volunteer and contribute money to nonprofit organizations.

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The more points of connection there are between an individual and a particular nonprofit organization, the more likely that individual is to give, give often, and give generously to that organization, as I point out in my book, Donor-Centered Planned Gift Marketing. Volunteerism is an important point of connection.

Volunteers are more likely to make planned gifts. Those who only volunteer, plan charitable estate gifts at approximately the same rate as those who only give. Clearly, the steady decline in volunteerism represents a serious problem for the nonprofit sector.

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So, why is volunteerism on the decline? Unfortunately, the reasons for the decline are unclear. However, the report contains some clues. Loyal supporters are valuable assets for every nonprofit organization. The lifetime value of such donors is greater.


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More money, more cost-effectively raised means more funds for mission fulfillment. Donors who remain loyal are also much more likely to engage with the organization in other ways. Sargeant and Jay even quantify the value of this additional activity. In their experience, they have seen that such activities can increase donor lifetime value by to percent.

Increasingly, charities are coming to appreciate the benefits of having loyal donors. For example, progressively more development professionals understand that loyal supporters make the best planned giving prospects. This raises the question: In the context of planned gift marketing, one development professional recently defined loyalty as a combination of giving frequency, giving recency, and cumulative giving amount.

I agree, but only to a point. Add comment Login or register to post comments. There has been endless speculation about how the new tax law will impact charitable giving.


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  8. Take heart, here's a first look about what it begins to mean for planned giving. When working with your clients on their financial and estate planning, there are a few things you need to find out about their philanthropy, or you are missing a great opportunity to provide them We explore opportunities for identifying charitable gifts for those families that have special needs.

    The marriage of retirement planning and philanthropy is the subject of this "Opportunity Recognition" excerpt. Clients with excess cash flow and unnecessary income taxes present an intriguing opportunity for philanthropic planners.

    Russell James's American Charitable Bequest Demographics PDF

    Identifying the sources of the excess income and reallocating those assets to Group details You must register or login in order to post into this group. Create account Request new password. Join the PGDC community and… Learn through thousands of pages of content, newsletters and forums Share by commenting on and rating content, answering questions in the forums, and writing Gain insight into other disciplines in the field Connect — Interact — Grow Opt-in to Include your profile in our searchable national directory.

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