Social Networks and their Economics: Influencing Consumer Choice
You are currently working for a large international management consultancy and have previously worked as VP Innovation and Analytics at Idiro Technologies. Please could you tell us more about your role there and what it entails?
Social Networks and their Economics: An interview with author Daniel Birke - Statistics Views
Previously, I co-founded the analytics company Idiro Technologies that developed social network analysis software for mobile phone companies. As part of my role as VP Innovation and Analytics I was in charge of research and developing and of helping our customers to implement our recommendations on how to run social network marketing campaigns.
- Social Networks and their Economics. Influencing Consumer Choice. Daniel Birke - PDF?
- Ethan Pritcher, Body Switcher.
- Burying Our Swords!
What do you think the most important recent developments in the field have been? What do you think will be the most exciting and productive areas of research in economics during the next few years? For me, the most important development has been the availability of Big Data. I think this is both exciting from a business and an academic perspective. I find it very exciting to see how many businesses are trying to get to grips with the huge amounts of available data.
For example, at my previous company Idiro Technologies, we have developed software for mobile phone companies to identify influential users in their customer base. In research and here especially in economics, the wide-spread availability of social network data allows a relaxation of the standard assumption that consumers make consumption choices independent of each other. Especially in empirical research, it is now easier to take social interactions into account and I expect many more studies to do so in future.
What do you see as the greatest challenges facing the profession of economics and business analytics in the coming years? One of the beauties of economics is the simplification of simplifying difficult problems by making assumptions. In network studies, the great assumption was that all members in a network are of equal importance.
This assumption has helped to explain things like competitive equilibria in markets with network effects. However, with the availability of very rich social network datasets, other additional questions can be answered and it is now possible to much better explain how consumers influence each other than was possible before. Are there people or events that have been influential in your career? Probably the biggest impact on my professional development has been to set up a Germany-Chinese joint-venture on my own when I was The iPhone 47 3.
Social network and viral marketing 48 3. Social advertising on Facebook 52 3. Customer retention in social networks 72 4. Another large-scale mobile network 79 4. Using homophily for social network marketing 92 5. Social network marketing to communities 6.
Social Networks and their Economics: An interview with author Daniel Birke
Pricing digital products with network effects 7. Price discrimination between on- and off-net calls 7. Adapting consumption choice to price signals 7. How social network analysis is changing research and marketing practice References Appendix A Success factors for viral marketing campaigns A. Get fast, free shipping with Amazon Prime.
Get to Know Us. English Choose a language for shopping. Explore the Home Gift Guide.
Description
Amazon Music Stream millions of songs. Amazon Advertising Find, attract, and engage customers. Amazon Drive Cloud storage from Amazon. Alexa Actionable Analytics for the Web. AmazonGlobal Ship Orders Internationally. Amazon Inspire Digital Educational Resources.
Amazon Rapids Fun stories for kids on the go. Amazon Restaurants Food delivery from local restaurants.
- Predigten durch ein Jahr (German Edition)?
- Editorial Reviews.
- !
- ;
- Social Networks and their Economics. Influencing Consumer Choice. Daniel Birke.
- A Dark Shade of Justice;
ComiXology Thousands of Digital Comics. East Dane Designer Men's Fashion. Shopbop Designer Fashion Brands. Withoutabox Submit to Film Festivals. Amazon Renewed Refurbished products with a warranty.