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Entrepreneurial Strategy and Innovation

The EIS track is designed to help students prosper in the spheres of creating business opportunity and corporate innovation management. To this end, we focus on the most recent and important theories that will help you to manage innovation and entrepreneurship in business.

Course handbook

In addition, we provide you with practical tools that will strengthen your strategic skills to succeed in future entrepreneurship and innovation projects. The ultimate goal of this track is to prepare students for leadership and the direction of innovation in all its scope, from the management of corporate innovation systems new products, services, business models and processes to the creation of new international business opportunities and models entrepreneurship.

Our success is reflected in many innovations and spinoffs e. In our teaching, our engaged-scholarship approach provides further evidence of this entrepreneurial focus. Our profile has a pronounced international orientation, given the decreasing relevance of national borders within the context of markets. The program exists for over five years.

This double degree program takes two years to complete and consists of four semesters. The third and second semester are then spent in Berlin.

Running a Business - Peter Drucker: Entrepreneurial Strategies

With more than twenty years of experience in working with SMEs to help them innovate and grow, our vast experience shapes our entrepreneurship teaching and research. Our strengths are drawn from close alignment of research, education and business support in these key academic fields and from the continuous 'real world' feedback received through interaction with the business community. This ensures that our activities are always up to date, focused and precisely matched to the needs of students, businesses and the wider community.


  1. Entrepreneurial Strategy (MNGT) / Course / The University of Newcastle, Australia.
  2. Entrepreneurship, Innovation & Strategy | About EIS | Business Administration.
  3. Handbook home.
  4. Albatross?

We also engage regularly with a wide range of businesses from small and medium enterprises to the largest multinationals. By harnessing the power of research and academic insight, we are leading the debate on a range of global issues.

Innovation and Strategic Entrepreneurship

Read our latest article around local business leaders sparking a lively debate by sharing their inspirational stories during Women in Entrepreneurship Week. Within this department, we offer a range of study options at undergraduate, Masters and PhD level along with pioneering research and business partnerships that inform all aspects of our teaching.

Develop your entrepreneurial skills with our multi-dimensional undergraduate programmes, paving the way for a successful career or new business venture. Our Masters programmes will help you gain the skills, characteristics and knowledge to drive innovation in an organisation or start your own company.


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  • Strategy for corporate innovation and entrepreneurship;
  • Our PhD community is an integral part of the departmental research community and we recruit the finest calibre PhD students from across the world. As a department, we invest heavily in a research-related infrastructure and aim to create an environment which is supportive and productive, allowing ideas to flourish. Our mission is to research and teach entrepreneurship in a useful way. Sometimes this happens when firms cross the line from outside their industry. A case of a company that seems to have learned to ride the waves of innovation and even disrupt itself is Apple.

    Of course, this lesson learned the hard way with a near death experience. An innovation strategy used by an individual may make the concept clearer. Whitney Johnson, a colleague of Clayton Christensen has described what she learned by applying the lessons in her own career move. See her blog at Harvard Business Review. Return from Innovation and Entrepreneurship to Business Strategy.

    Innovation and Entrepreneurship in business strategy

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