Contro Steve Jobs (Italian Edition)

Olivetti Lettera 22 first model typewriter. Techno-Cities of the Twentieth Century. In short, he viewed his business and his world as a work of art. Adriano Olivetti in front of his factories in Ivrea, Courtesy Associazione Archivio Storico Olivetti. With his love of Italian design, Jobs was surely inspired by the Olivetti style in developing everything from the Mac to the iPhone and the iPad. Isaacson notes that Jobs, nothing short of obsessive about planning his Apple stores, insisted on covering the floors with the same gray-blue sandstone he had seen in Florence sidewalks during a trip to Italy.

Olivetti was an out-and-out utopian, Jobs perhaps a closet one. Despite often being, according to Isaacson, notoriously, meanly competitive and extremely demanding on his staff, he believed in perfecting the world through the power of technology and design.

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He and Olivetti avowedly cared less about money than how their innovations were improving society and culture. For both, design aesthetics was far more than window dressing; it was the soul of technology and the key to the future. Ill-designed technology was not only useless and unpleasant, it was alienating, oppressive, inhuman. Jobs and Olivetti believed that clean, simple, and honest design beautified, humanized, and ultimately redeemed our modern technological culture. Skip to main content. Search only items with images.

O Say Can You See? Stories from the National Museum of American History. Search Google Appliance Enter the terms you wish to search for. Blog Home About Archive. The Italian soul of Steve Jobs. By Arthur Molella , January 24, Consul the Educated Monkey, or the inventions of William H. Educator Richard Lodish has just given the museum an example of a computing device called Consul the Educated Monkey.

This is one of the As part of the day's festivities, Remembering Apple's "" Super Bowl ad. To support her family, Brennan cleaned houses and used government assistance. Only after the government sued Jobs did he agree to pay child support. Small Fry describes how Jobs slowly took a greater interest in his daughter, taking her skating and coming over to her house for visits.

Brennan-Jobs moved in with him for a time during high school, when her mother was struggling with money and her temper, but Jobs was cold and had extreme demands for what being a member of the family entailed. The neighbours next door worried about the teenage Lisa, and one night, when Jobs was out, they moved her from his house and into theirs. Against Jobs' wishes, the neighbours paid for her to finish college. He later paid them back. Jobs told Lisa the Apple Lisa computer was not named after her.

In an interview, Brennan-Jobs spoke of "not wanting to alienate people" she loves, but acknowledged that her memoir might do just that. Aside from Jobs, all the central characters are very much alive. Her mother, Brennan, is portrayed as a free spirit who nurtured her daughter's creativity — but could be mercurial, hot-tempered and sometimes neglectful.

But she got it right. Jobs' infamous venom is on frequent display in Small Fry. Out one night at dinner, Jobs turns to his daughter's cousin, Sarah, who has just unknowingly offended him by ordering meat. Brennan-Jobs describes her father's frequent use of money to confuse or frighten her. Brennan said that her daughter has, if anything, underplayed the chaos of her childhood. But Small Fry also contains moments of joy that capture Jobs' spontaneity and unparalleled mind. When Brennan-Jobs goes on a school trip to Japan, he arrives unannounced and pulls her out of the program for a day.

Father and daughter sit, talking about God and how he sees consciousness. After Brennan-Jobs moved in with Jobs as a teenager, he forbade her from seeing her mother for six months, as a way to cement her connection to his new family. At the same time, Jobs shifted from neglectful to controlling. When Brennan-Jobs was getting increasingly involved at her high school, starting an opera club and running for freshman-class president, he got upset. You're not succeeding as a member of this family," Jobs says in the memoir.

If you want to be a part of this family, you need to put in the time. Steve Jobs' wife, Laurene Powell Jobs, gets the best line in the book. To appease her father, Brennan-Jobs transferred to another school that was closer to her father's house. She persisted in becoming editor-in-chief of the school newspaper. Her mentor there, a journalism teacher named Esther Wojcicki, says Small Fry is a faithful account. Early copies of the memoir have circulated among family and friends. The portrayal of Steve is not the husband and father we knew.

Steve loved Lisa, and he regretted that he was not the father he should have been during her early childhood. It was a great comfort to Steve to have Lisa home with all of us during the last days of his life, and we are all grateful for the years we spent together as a family.

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On a hot August day in Brooklyn, Brennan-Jobs and I walked to her studio, a small apartment with brick walls she painted white and a bamboo floor she painted black. While writing Small Fry , she told me, she covered the mirrors around her work space with paper.

Brennan-Jobs said she was nervous about how she would be described physically in a profile, and so I asked her to use her own words. I wish I had dimples, but I don't. I think right now I look jowly. I interjected to say she had delicate features, and freckles, and was about 5 foot 2, with slightly reddish brown hair.

The Italian soul of Steve Jobs

She is deeply self-deprecating, saying she was horrified to be doing "a celebrity memoir". She said she was sure The New Yorker would not review the book, and that years ago, her first meeting at Grove only occurred because Elisabeth Schmitz, the editorial director, was doing a favour for a mutual friend.

I don't know how to publish a celebrity memoir'," said Schmitz, who has acquired literary memoirs like naturalist Helen Macdonald's H is for Hawk. But something about Brennan-Jobs' writing made her reconsider. I've read it, and her writing really is compelling. Brennan-Jobs takes the same linguistic knife to herself as she does to others. She writes with disgust about using anecdotes from her childhood to elicit sympathy from others, and she is ashamed to have dropped her father's name during an interview to get into Harvard.

My Father Is Steve Jobs". A few nights later, Brennan-Jobs called me, worried.

The Italian soul of Steve Jobs | National Museum of American History

She hated the title, and on social media, readers were feasting on the more savage details of her account — especially the "toilet" comment. Sometimes it's nice of someone to tell you what you smell like. It was another uncomfortable reminder that even though Small Fry is Brennan-Jobs' story — one written in a precise, literary style — her father's myth looms so large that she cannot control how her words are received. When choosing a narrator for the audio version, she nixed the ones who spoke his lines too harshly or without humour.

So much of Brennan-Jobs' effort with the memoir seems to be to show how brutal Steve Jobs could be — and, in doing so, to reclaim that brutality for herself. And how she wants to reclaim it is to love it.

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If Brennan-Jobs was alarmed by the reaction to the toilet-water excerpt, she may be unprepared for what happens when readers encounter more disturbing material. Several times in Small Fry , Jobs engages in what seems like inappropriate affection in front of his daughter. Brennan-Jobs describes him embracing Powell Jobs one day, "pulling her in to a kiss, moving his hand closer to her breasts", and up her thigh, "moaning theatrically". When Brennan-Jobs tries to leave, her father stops her: We're having a family moment. It's important that you try to be part of this family.

Brennan-Jobs emphasised in an interview that she never felt threatened by her father, and that to her, these scenes show he was "just awkward". This kind of display was not an isolated incident, said Brennan-Jobs' mother, who described an upsetting, sexualised conversation between Jobs and their daughter in her memoir, A Bite in the Apple. One evening, Brennan writes, she let Jobs baby-sit nine-year-old Lisa. When Brennan came home early, she found Jobs with the girl, "teasing her non-stop about her sexual aspirations", "ridiculing her with sexual innuendos" and "joking about bedroom antics between Lisa and this or that guy".

Brennan, in her memoir, describes feeling scared for her daughter that night, and wanting to place her body between them and get out of there. There was something else going on. In her book, she characterises Jobs as "on a slide whistle between human and inhuman". One afternoon in August, as Brennan-Jobs and I talked in her kitchen, she made a juice of dandelion greens, pineapple, turmeric and ginger roots. She eats an extremely healthy diet and knows it mirrors her father's, which veered into esoteric California wellness trends, even as pancreatic cancer took over more of his body.

Brennan-Jobs has a husband, Bill, a long-time Microsoft employee now launching a software start-up. He has two daughters, aged 10 and 12, and he and Brennan-Jobs have a four-month-old son. As she drinks her juice, Bill is nearby with the children, and there's an easygoing energy in the house. Decades after his child-support lawsuit, Jobs erased his paternity again. Small Fry notes that on his corporate bio on the Apple website, the detail-obsessed chief executive was listed as having three children.