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Project President: Bad Hair and Botox on the Road to the White House

Project President: Bad Hair and Botox on the Road to the White House

Americans love military men, but not everyone can pull off the military image -- Michael Dukakis tanked his candidacy by sitting in a tank. Politicians must find a winning image that fits them; they must find a winning image that is authentic. Voters can spot inauthenticity a mile away.

Mike Huckabee seems authentic, comfortable in his wryly humorous backcountry skin. Mitt Romney seems slick and businesslike, which is probably why Republican voters -- even those who share his political convictions -- are less than enthusiastic about his candidacy.


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Barack Obama's early success is based entirely on his image. Obama radiates authenticity -- he speaks about change and hope with the zeal of the newly converted. He's tall, young and black -- a fresh face -- and that image merges well with his high-flown rhetoric about the dawn of a new day. Obama's policy proposals are often vague, but that matters less than the fact that he projects an image voters like. Until New Hampshire, Hillary Clinton's image was a disaster.

Project President - Bad Hair and Botox on the Road to the White House

As I write in "Project President," Hillary has severe image drawbacks. She seems shrill, harsh and unfriendly, particularly when she gets riled. She wears those ubiquitous pantsuits with an off-putting masculinity. She is so intent on proving she can play with the boys that she loses her strongest advantage over the boys: Senate Matt Vespa Historically Hillary experiences her highest popularity when she is least masculine.

She translated her victimhood status during the Lewinsky affair into sky-high approval ratings.

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During the New York Senate race, she successfully played victim when opponent Rick Lazio approached her podium during a debate. In New Hampshire, Hillary has rediscovered her winning image: And so she sent her husband out to attack Obama rather than attacking him herself. She teared up while talking about the future of the nation.


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And she came from behind to eke out a victory in a state she should have won all along. All indicators show that Hillary realizes she's stumbled onto her winning formula.

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Hillary always had her own voice -- now she's learning how to polish it so that it reflects the desires of her constituency. This reflects the percentage of orders the seller has received and filled. Stars are assigned as follows:. Inventory on Biblio is continually updated, but because much of our booksellers' inventory is uncommon or even one-of-a-kind, stock-outs do happen from time to time. If for any reason your order is not available to ship, you will not be charged.

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